The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to...

You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index:...

When it comes to media, Australians are spoiled for choice in the modern world. And advertisers are reaping the rewards, with Roy...

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised...

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth...

The days when an Out-of-Home (OOH) advertising campaign delivery is expressed only in terms of the overall number of people passing the...

If you like a great movie then the blockbusters just keep coming throughout the winter season according to Val Morgan. Tom Cruise stars...

An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends...

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017 Following steady growth throughout...

Broadcast television is still the number one medium for reach, reaching more than 92% of Australian adults every week. Given the...