The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Cross Media Advertising Measurement

Watching television is no longer a single screen event for many people. As people are faced with greater content choices, in more...

ANZAC Day 2020

We're remembering all returned servicemen and women, both past and present, with a simple gesture this year during countdown. You will...

The media week that was

Despite record breaking television ratings, newspaper and digital readership and listening audiences, thanks to the impact COVID-19 has...

Tracey Grimshaw WFH and other updates

No doubt you are starting to get into working-from-home (or not ... navigating business meetings from the bedroom, dogs, cats, husbands,...

What has mental health got to do with Advertising

55% advertising employees show signs of mild to severe anxiety & depression. Media Precinct supports the new Mentally-Healthy Minimum Stds

Christmas Charity Starts at Home

Australians are increasingly looking to support local charities this Christmas, according to new research released today by the Media...

Attracting Youth Market Needs Companies to Stand For Something

Young Australians can no longer be put into a demographic box, and are challenging brands to showcase their values and support for culturall

Australian audiences Catching On fast to Catch Up TV

Australian consumers are catching on to Catch Up TV in record numbers, with new findings revealing the take up of Smart TV’s and OTT...

Television's influence for political parties

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership...

Short Duration Advertising Measures Up

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10”...