The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Deloitte's Digital Report

According to Deloitte's Kareene Koh, partner at Deloitte Digital, Australian marketers are focused on increasing sales revenues and...

Charity advertising on traditional media stands out from the crowd, experts say

Why social media shouldn’t be the golden ticket Marketing in the not-for-profit sector is faced with uniquely stringent budgets and an...

Why the finance industry should be turning to newspaper advertising

Traditional media brings with it trust, reliability and credibility While print newspaper readership has seen a steady decline in recent...

Digital should only be a part of retail marketing

The influence of traditional media is stronger than you might think. Of the top 10 activities Australians undertook in the past three...

616m Ad Blockers in 2017

Advertising in digital sphere has just got a whole lot more interesting. If transparency, ad viewability and credibility weren't big...

Trust

There are a high percentage of Australian's who don't know how their data is being used by Facebook, Google, Apple, Snapchat and oth

Sky News moves to free to air TV

Australian News Channel (ANC) and the WIN Network (WIN) have announced a program supply agreement to broadcast Sky News content across...

Pop culture beats banking

Media Precinct's Glenda Wynyard talks to ABC News The Business and Andrew Robertson on why popular culture's Khloe Kardashian is more...

Billboards still have a place in a digital world: part 2

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple...

The way we now watch free to air television

When the Media Precinct hit the streets of Sydney last time to determine television viewing habits, we found some surprising results....