The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

Australian media agencies were asked their thoughts on Network TEN's 2021 upfronts.  Media Precinct's Managing Director, Glenda Wynyard, suggested to AdNews that  the "most important program on the schedule for mainstream television is TEN's recognition of First Australian's contribution to the history of Australia in The First Inventors with what looks to be an excellent documentary series."

In the exciting new show The First Inventors presenter, Rob Collins, will m...

The Media Precinct has made two key appointments to its team as it responds to the COVID-19 crisis by repositioning the business for further growth.

The Media Precinct has appointed Kate Farquharson as Paid Social Media Manager in the Digital Performance Team, and Mitchell Jansons has joined the Media Partnership Team in the role of Integrated Media Manager.

Commenting on these appointments, The Media Precinct Managing Director Glenda Wynyard said:

“As a bus...

Roy Morgan Research has announced today that their enhanced 4 week cross-platform audience data shows the standout performers in news mastheads are the Nine Entertainment owned Sydney Morning Herald with a cross-platform audience of almost 8.3 million and its Melbourne stablemate, The Age, with a cross-platform audience of over 5.6 million Australians in an average 4 week period in the six months to June.

News Corp’s Daily Telegraph is in third place with...

• Approximately 236,000 attended cinemas the weekend 28 – 30 August

• Highest weekend audiences since lock down

• Admissions driven by the opening weekend of blockbuster film Tenet

• Week-on-week cinema attendance is on track to be up 26%

According Val Morgan, Christopher Nolan’s highly anticipated action-thriller, Tenet, drove audiences to return to Australian cinemas in high numbers over the weekend, with around 236,000 movie-lovers attending various films on the big...

The Media Precinct works extensively in the not-for-profit sector as a media agency with high levels of expertise and experience in this industry vertical.  When the team at Purpose  reached out for help to gain media support for one of their clients, Micah Australia, we were happy to step up to the plate.

The #EndCOVIDforAll Campaign works predominantly with the Australian Council for International Development, Campaign for Australian Aid and Global Health Alli...

Google's analysis of movement data in Australia's Capital City CBDs shows movement levels are well below those seen earlier in the year in all six State capitals. 

Movement in Perth's and Adelaide's CBD is closest to the pre-COVID-19 levels. Movement in late July has returned to an average of 71% of the levels earlier in the year during January and February. Brisbane is ranked third with movement levels in the CBD at 61% of the pre-COVID-19 levels just ahead of the H...

Watching television is no longer a single screen event for many people.  As people are faced with greater content choices, in more formats and across more platforms, attention within digital platforms is becoming increasingly fragmented.

Digital is experiencing new levels of complexity which often impacts marketers ability to ensure the effectiveness of their spending. As audiences continue to disperse, it is becoming increasingly necessary to optimise for consu...

We're remembering all returned servicemen and women, both past and present, with a simple gesture this year during countdown.

You will find the Media Precinct team at the end of our respective driveways with a candle at 5:55am. Hopefully someone in our neighbourhood will play the last post. 

We hope you will join us too.

Despite record breaking television ratings, newspaper and digital readership and listening audiences, thanks to the impact COVID-19 has had there has been another round of mass changes made to the Australian media industry landscape.  Here's a break down of the week that was as we head into the Easter Break. 

COVID-19 affected changes to TV Broadcasts:

• WIN TV, Sky News, Endemol Shine Australia and Foxtel announce major job losses as the TV sector fa...

No doubt you are starting to get into working-from-home (or not ... navigating business meetings from the bedroom, dogs, cats, husbands, wives or flatmates and children, and the overloaded NBN is a new test on our stress levels). 

Like yours, our industry partners are bombarding us every day with deals or offers as businesses try to survive COVID-19. 

We thought you might be more interested in some of the behind the scenes activities going on in the Australi...