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The Rising Influence of Generation Alpha
They’re known as screenagers whose sphere of influence revolves around TikTok and Fortnite. But how much do we really know about Gen Alpha?
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The Media Precinct Blog.
Articles to challenge perception, fuel knowledge and spark imagination.
The Politics of Persuasion
Political parties would do well to adopt a broad array of digital media platforms rather than promote one-sided messaging.
Australian Fundraising Sector Facing Tough Times
As economic headwinds continue to buffet Australia and the fundraising industry, we polled FIA attendees on their top challenges for 2024.
How working from home shapes our screen time
Working from home brings freedom and flexibility, so how does this impact the media we're consuming?
A Year In Review and The Upward Climb: Digital Edition
In the ever-evolving landscape of digital marketing, the past 12 months have been a rollercoaster ride.
Navigating The Era of ‘Cancel Culture’
Cancel culture has been around for decades but in the upsweep of social media, social consciousness and political correctness
A Christmas Story: Festive Ads Edition
From the simplicity of the 1940s to the tear-jerking tales of the 1980s, Christmas advertising has evolved
Cookie deprecation update
With the first stages of Google’s cookie deprecation less than two months away, we are closer than ever to one of the largest changes
Major study finds charities need specialist help to ride out perfect storm
Not-for-profits and corporations require expert guidance to navigate the perfect storm of economic and societal factors buffeting...
Understanding generational audiences
From Baby Boomers to Gen Z, each generation has been shaped by its own set of cultural, economic, and social experiences, influencing how...
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