The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

Watching television is no longer a single screen event for many people.  As people are faced with greater content choices, in more formats and across more platforms, attention within digital platforms is becoming increasingly fragmented.

Digital is experiencing new levels of complexity which often impacts marketers ability to ensure the effectiveness of their spending. As audiences continue to disperse, it is becoming increasingly necessary to optimise for consu...

Media Precinct has joined independent media agency group, the IMAA - Independent Media Agencies of Australia.

Managing Director, Glenda Wynyard, says that the Australian independent media industry sector is a vibrant part of the advertising community.

Often overlooked by larger advertisers, Wynyard says that many independent media agencies have a comprehensive framework in place to provide clients, and the broader advertising community, with the speed to market and pe...

We're remembering all returned servicemen and women, both past and present, with a simple gesture this year during countdown.

You will find the Media Precinct team at the end of our respective driveways with a candle at 5:55am. Hopefully someone in our neighbourhood will play the last post. 

We hope you will join us too.

Despite record breaking television ratings, newspaper and digital readership and listening audiences, thanks to the impact COVID-19 has had there has been another round of mass changes made to the Australian media industry landscape.  Here's a break down of the week that was as we head into the Easter Break. 

COVID-19 affected changes to TV Broadcasts:

• WIN TV, Sky News, Endemol Shine Australia and Foxtel announce major job losses as the TV sector fa...

No doubt you are starting to get into working-from-home (or not ... navigating business meetings from the bedroom, dogs, cats, husbands, wives or flatmates and children, and the overloaded NBN is a new test on our stress levels). 

Like yours, our industry partners are bombarding us every day with deals or offers as businesses try to survive COVID-19. 

We thought you might be more interested in some of the behind the scenes activities going on in the Australi...

Australians are increasingly looking to support local charities this Christmas, according to new research released today by the Media Precinct.

While Australians continue to support international aid organisations, The Media Precinct found around 65% prefer to support local Australian based charitable organisations.

The Media Precinct Managing Director Glenda Wynyard says local communities are looking to throw their support behind emergency responses to key issue...

Young Australians can no longer be put into a demographic box, and are challenging brands to showcase their values and support for culturally relevant issues. The Media Precinct's Gorgia Brewer and Glenda Wynyard explore youth trends and how brands can attract this new audience.

Australian consumers are catching on to Catch Up TV in record numbers, with new findings revealing the take up of Smart TV’s and OTT devices like Apple TV and Chromecast, continue to revolutionise the way viewers watch content and changing the approach from advertisers to meet new and evolving consumer viewing habits.

The research, proprietary to The Media Precinct, shows Catch Up TV or broadcast video on demand is gaining in popularity and the audience is very engag...

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership patterns moving to more non-commercial options. 

Political lobbying in the form of advertising has created a never ending loop of claims and counter claims. I pity the voter trying to make sense of it all.

There’s ads for the 'Bill We Can’t Afford', there's advertising framing the (still relatively new) PM Scott Morrison as a 'good...

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10” increments. I have long been a fan of these shorter advertising durations because of the effective frequency that they can generate because I firmly believe that frequency is essential for advertising to be effective. 

Most of my clients will also tell you that I have most likely informed them at least once that it is better to tell 2...