The Media Precinct Blog.

Pay Per Click (PPC) Advertising continues to mature. We explore key PPC trends, major platforms, advertising opportunities, targeting techniques, content options, and potential efficiencies.

Podcasting has become one of the most powerful and personal ways for brands to connect with audiences. Listeners are highly engaged, trust their favourite hosts, and are far more likely to act on podcast ads than traditional digital advertising. As we move through 2025 and into 2026, brands that take podcasting seriously will have a major competitive edge. But it’s not as simple as slapping an ad into a podcast and hoping for the best.

Australia's Out-of-Home (OOH) advertising industry has demonstrated substantial growth and resilience.

Audiences are returning to theatres and technology is enhancing the experience.

As digital growth shifts the industry, print advertising remains a vital channel, evolving through innovative strategies.

Driven by evolving consumer preferences and technological progress, the industry is effectively merging traditional radio with digital platforms such as podcasts and streaming services.

Traditional broadcast television, while still relevant, is facing challenges from digital platforms, leading to shifts in advertising strategies across various television formats.

Display advertising is undergoing significant changes as we head into 2025 and 2026. As consumer behaviours evolve and technology...

In the dynamic marketing landscape of Australia and New Zealand, staying attuned to customer and consumer research trends is a critical...

For marketers, staying ahead in digital advertising means understanding the latest trends in Google’s advertising platforms. Here are...