The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

Australians are increasingly looking to support local charities this Christmas, according to new research released today by the Media...

Young Australians can no longer be put into a demographic box, and are challenging brands to showcase their values and support for culturall

Australian consumers are catching on to Catch Up TV in record numbers, with new findings revealing the take up of Smart TV’s and OTT...

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership...

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10”...

According to Deloitte's Kareene Koh, partner at Deloitte Digital, Australian marketers are focused on increasing sales revenues and...

Why social media shouldn’t be the golden ticket Marketing in the not-for-profit sector is faced with uniquely stringent budgets and an...

Traditional media brings with it trust, reliability and credibility While print newspaper readership has seen a steady decline in recent...

The influence of traditional media is stronger than you might think. Of the top 10 activities Australians undertook in the past three...

Advertising in digital sphere has just got a whole lot more interesting. If transparency, ad viewability and credibility weren't big...