The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

October 21, 2017

There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to such endeavors depends on your goals, your projected sales and your disposable income. However, there is a Standard Industry Classification that helps takes some of the guess methods out of determining the budget you should set.

Talk to the team at the Media Precinct should you want to know the benchmark for your industry, product or...

October 21, 2017

You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index: Restaurants. Domino’s and Pizza Hut are digital Geniuses, according to the study, and competitor Papa John’s joins the Gifted category.

Below are a few lessons from their success that brands in any sector can absorb:

Use fulfillment to drive site traffic

Many restaurants leave online ordering to delivery services like GrubHub and UberEats,...

October 17, 2017

When it comes to media, Australians are spoiled for choice in the modern world.

And advertisers are reaping the rewards, with Roy Morgan's latest State of the Nation: Media Report showing that the industry has grown by 17.9 per cent over the last two years—a whopping $15.25 billion spent across all platforms.

But with increased options for consumers, that spend is now extending across more devices and platforms than ever before. So how is commercial television faring...

October 3, 2017

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised viewability thresholds are controversial as different contexts such as a Facebook newsfeed may differ from others in effectiveness of exposure. The largest digital publishers are moving towards using daily reach as opposed to monthly reach in order to compete with television advertising buying.

Mobile is highly effective at target r...

August 8, 2017

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth in Australia’s advertising expenditure was shrinking fast but noted that online video had taken off. Whilst the report is the gold standard, one wonders if this position is truly reflective of the industry, particularly when it is so difficult to capture accurate data through traditional monitoring services....

June 13, 2017

The days when an Out-of-Home (OOH) advertising campaign delivery is expressed only in terms of the overall number of people passing the sites bought are rapidly receding. Even in markets where there is very little or no audience measurement capabilities, outdoor advertising cannot remain untouched by the digital revolution for long.

High quality digital outdoor inventory is now available in many markets around the globe, including Australia, and continues to expand....

June 13, 2017

If you like a great movie then the blockbusters just keep coming throughout the winter season according to Val Morgan. 

Tom Cruise stars in American Made (August 24). The crime thriller is based on the true story of American pilot and hustler Barry Seal, who ran drugs in the 1980s for kingpin Pablo Escobar and was recruited by the CIA to run one of the biggest covert operations in history.

Pixar's new film Coco (December 26) is an animated story about a boy named Mi...

June 12, 2017

An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends via messaging apps, such as WhatsApp and Snapchat, a new survey has revealed.

An online poll of 2,539 people, conducted by Pure Profile, found 10% of Australians aged 15+ have already deleted their Facebook app, while another 23% said they are considering doing so.

These findings were revealed in the latest release of the Dataficatio...

June 11, 2017

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017

Following steady growth throughout 2016, the reach of Subscription Video On Demand (SVOD) juggernaut Netflix shot up again in the first quarter of 2017, as new research shows from Roy Morgan Research. 

An estimated 7,091,000 million Australians aged 14+ (36 percent) had Netflix in the three months to March 2017, up sharply from 5,862,000 (29 percent) in the previous...

June 10, 2017

Broadcast television is still the number one medium for reach, reaching more than 92% of Australian adults every week.

Given the broadcast nature of the medium and the predictable consumption habits of viewers, it is relatively straightforward and cost-efficient to run a television burst of activity which takes maximum advantage of television's potential. However, it is worth noting that this is partly dependent on your target: the younger your target market skews, t...

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