SUSTAINABILITY IN MARKETING


Can a company's sustainability or climate change initiatives marry with marketing's sales based agenda?


Over the next 12 weeks thenetworkone, the world's largest independent agency network, will publish a series of thought-leadership pieces covering the sustainability agenda.


The Introduction by Martin Rich, co founder of the Future-Fit Foundation, provides a great overview of what to expect from all contributors.


The Media Precinct's Managing Director, Glenda Wynyard is one of 12 contributors through a piece of research undertaken by the insights team at the Media Precinct.


All 12 contributors have fascinating perspectives on the subject and you will find their articles released each week.