Can a company's sustainability or climate change initiatives marry with marketing's sales based agenda?
Over the next 12 weeks thenetworkone, the world's largest independent agency network, will publish a series of thought-leadership pieces covering the sustainability agenda.
The Introduction by Martin Rich, co founder of the Future-Fit Foundation, provides a great overview of what to expect from all contributors.
The Media Precinct's Managing Director, Glenda Wynyard is one of 12 contributors through a piece of research undertaken by the insights team at the Media Precinct.
All 12 contributors have fascinating perspectives on the subject and you will find their articles released each week.