The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Customer social media buying habits and trends

Find our why blatant advertising is as not effective in social media as content seeding. Learn more customer social media buying habits and

Newspapers and magazines: today's consumption

Of all forms of media, none has seen as big a decline in its traditional format than print media. Roy Morgan's State of the Nation: Media...

Streaming services make music accessible to all

Almost all Australians are listening to music in the modern world. Federal Government reports have revealed that 9 in 10 people will...

Billboards still have a place in a digital world

Across the board, we are seeing big changes in how we consume our media. According to the latest stats in the Roy Morgan State of the...

Campaigns in market

This quarter the team at Media Precinct have been busy. You may have seen us out on the streets interviewing people about their evolving...

Determining advertising expenditure

There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to...

Found on the web

You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index:...

Australians changing television viewership

When it comes to media, Australians are spoiled for choice in the modern world. And advertisers are reaping the rewards, with Roy...

Are you using the right mobile metrics?

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised...

Advertising growth in Australia

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth...