Television Advertising Trends

The television landscape in Australia and New Zealand is undergoing a significant transformation, influenced by technological advancements and evolving consumer behaviours. Traditional broadcast television, while still relevant, is facing challenges from digital platforms, leading to shifts in advertising strategies across various television formats.

In 2024, the Australian television landscape saw the Seven Network leading in audience share, capturing 29.8% of the market. Nine Network followed with 27.6%, while ABC held 18.6%, Network 10 had 14.7%, and SBS secured 9.3%. ​ 

In New Zealand, daily reach figures indicated that local TV (both linear and on-demand) reached 60% of New Zealanders each day. TVNZ 1 remained the most popular TV channel, and TVNZ+ was the most popular local on-demand platform. ​

These figures highlight the dominant positions of Seven Network in Australia and TVNZ in New Zealand, reflecting their significant roles in their respective markets.

Major Television Networks in Australia

1. Seven West Media

Strengths:

• Audience Reach: Seven Network has consistently led in TV ratings, capturing 42% of the free-to-air commercial market in 2024. Major events like the AFL Grand Final, which attracted over 4 million viewers, bolster its strong audience base.

• Content Portfolio: Popular programs such as "My Kitchen Rules" and "Home and Away" contribute to high viewer engagement. ​ 

Weaknesses:

• Advertising Revenue: Despite strong viewership, Seven West Media reported a 40% decline in half-yearly profit, attributed to a soft TV advertising market and major sporting events impacting revenue. ​

2. Nine Entertainment Co

Strengths:

• Demographic Targeting: Nine Network excels in key metropolitan markets and sought-after demographics, including the 16-39 and 25-54 age groups, as well as grocery shoppers with children, securing 40.8% of the metro market share. ​ 

• BVOD Platform: The 9Now platform has experienced significant growth, reflecting the increasing importance of on-demand viewing for advertisers. ​ 

Weaknesses:

• Market Competition: Intense competition from other networks and digital platforms requires continuous innovation to maintain its market position.​

3. Network 10 (Paramount Australia and New Zealand)

Strengths:

• Youthful Audience: Network 10 targets younger demographics, with increased viewership noted on its 10Play platform. ​

• Strategic Partnerships: The potential deal between Paramount Global and Skydance Media could strengthen Network 10's content offerings and market position. ​ 

Weaknesses:

• Financial Performance: Specific financial data is limited, but like other networks, Network 10 faces challenges from declining traditional TV advertising revenues.​

4. Australian Broadcasting Corporation (ABC)

Strengths:

• Public Trust: As a government-funded broadcaster, ABC maintains a strong reputation for quality, unbiased content.​

• Diverse Programming: Offers a wide range of educational and cultural programs appealing to various audiences.​

Weaknesses:

• Funding Constraints: Reliance on government funding can limit budget flexibility for new projects and technological advancements.​

Major Television Networks in New Zealand

1. Television New Zealand (TVNZ)

Strengths:

• Market Leader: TVNZ operates popular channels like TVNZ 1 and TVNZ 2, offering a mix of news, entertainment, and local content.​

• Digital Integration: The TVNZ+ platform provides on-demand content, catering to changing viewer habits.​

Weaknesses:

• Commercial Pressures: Balancing public service obligations with commercial operations can be challenging in a competitive market.​

2. Warner Bros. Discovery New Zealand

Strengths:

• Diverse Content: Manages channels like Three and Bravo, offering a variety of entertainment and reality TV shows.​

• Global Resources: Access to international content and formats enhances programming options

Weaknesses:

• Market Fragmentation: Competing with both local and international platforms for audience attention requires continuous adaptation.​

3. Māori Television

Strengths:

• Cultural Focus: Dedicated to promoting Māori language and culture, attracting audiences interested in indigenous content.​

• Community Engagement: Strong ties with Māori communities enhance content relevance and authenticity.​

Weaknesses:

• Niche Audience: Specialised focus may limit broader advertising appeal.

Pay TV Trends

Australia:

• Foxtel's Transition: Foxtel, Australia's leading pay TV provider, has faced challenges due to the rise of streaming services. In December 2024, News Corp announced the sale of Foxtel to DAZN for A$3.4 billion, marking a significant shift in the Australian pay TV landscape.

• Market Size: The Pay Television and Internet Protocol Television Services industry in Australia is projected to reach a market size of $6.5 billion in 2025.

New Zealand:

• Sky Network Television: Sky remains the dominant pay TV provider, offering a range of satellite and streaming services. The company has adapted by integrating streaming options to retain subscribers amidst global competition.​

Regional Television

In Australia, regional television networks play a crucial role in delivering content tailored to local communities. The main regional networks include:​

1. Seven Regional

• Affiliation: Seven Network​

• Coverage Areas: Northern New South Wales, Southern New South Wales, Regional Victoria, Regional Queensland, and Western Australia.​

• Overview: Seven Regional, formerly known as Prime7 and GWN7, is owned and operated by the Seven Network. It broadcasts a mix of national programming from the Seven Network alongside local news and content specific to regional audiences.​ 

2. WIN Television

• Affiliation: Nine Network​

• Coverage Areas: Southern New South Wales, Regional Victoria, Regional Queensland, Tasmania, South Australia, Western Australia, and the Australian Capital Territory.​

• Overview: WIN Television is one of Australia's largest regional television networks, primarily affiliated with the Nine Network. It offers a combination of Nine's national content and locally produced news bulletins tailored to regional viewers.​

3. Southern Cross Austereo (SCA)

• Affiliations: Seven Network and Network 10​

• Coverage Areas: Regional Queensland, Southern New South Wales, Victoria, Tasmania, Spencer Gulf (South Australia), and Broken Hill (New South Wales).​ 

• Overview: SCA operates multiple regional stations, broadcasting content from both the Seven Network and Network 10, depending on the region. They provide local news updates and regional advertising, catering to the specific interests of their audiences.​

4. Imparja Television

• Affiliation: Nine Network​

• Coverage Areas: Remote areas of Northern Territory, Queensland, New South Wales, South Australia, Victoria, and Tasmania.​

• Overview: Imparja Television serves remote communities, offering a mix of Nine Network programming and content relevant to Indigenous Australians.​

Australian regional television trends

• Advertising Trends: Regional TV advertising experienced a 3.2% decline in 2025, reflecting challenges in maintaining revenue amidst changing viewer habits.

• Network 10's Expansion: Network 10's acquisition of regional TV licenses from Southern Cross Austereo has enhanced its reach, potentially offering advertisers a more comprehensive national footprint.

Recent Australian regional television developments

In February 2025, Australian Digital Holdings (ADH), a Sydney-based news streaming platform, acquired 12 television licences from Southern Cross Austereo (SCA) across four states, including Channel 7 Tasmania and stations in Queensland, South Australia, and the Northern Territory. This $6.35 million deal aims to enhance local production and ensure continued regional broadcasting services. ​

New Zealand Regional Television 

In New Zealand, regional television is less prevalent due to the country's smaller geographic and population size. However, several regional stations cater to local communities:​

1. Channel 39 (Dunedin)

• Overview: Channel 39 provides regional programming, including local news, community events, and international content from sources like Al Jazeera and DW TV.​ 

  
  

2. Wairarapa TV

• Overview: Serving the Wairarapa region, this station offers locally generated television content, often in partnership with local radio stations like More FM.​3. 

• 
  

3.      Mainland Television

• Overview: Based in Nelson, Mainland Television rebroadcasts international news channels such as BBC World and Al Jazeera, alongside locally produced news segments.

  
  

4. 45 South TV

• Overview: Operating in Oamaru, 45 South TV focuses on local content, broadcasting community events and regional news.​

These regional stations in New Zealand primarily operate on Freeview's terrestrial service and are accessible in their respective areas. They play a vital role in delivering content that reflects local interests and community affairs

New Zealand regional television trends

• Local Content: Regional broadcasters focus on delivering local news and community-oriented programming, maintaining relevance despite the proliferation of national and international channels.

Consumer Television Viewing Habits and Television Content Consumption

Decline of Traditional TV: Traditional television broadcasting in New Zealand has experienced a decline, with industry revenue decreasing at an annualised rate of 6.0% over the past five years, reaching an estimated $1.2 billion in 2024. This trend includes a 1.5% fall in 2023-24, as the increasing prevalence of internet-based media platforms erodes demand for traditional television broadcasts. ​

Rise of Streaming Services: The global video streaming market was valued at approximately USD 160.52 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 18.66%, reaching USD 411.7 billion by 2033. This surge is driven by increased internet usage, widespread adoption of smartphones, and consumers' growing demand for personalised content.

Connected TV (CTV) Growth: Connected TV (CTV) advertising is becoming a major focus for broadcasters and advertisers, driven by changes in consumer behaviour and the rise of streaming services. By 2027, ad-supported video-on-demand (AVOD) viewers are expected to outnumber pay TV viewers, increasing CTV's importance in the industry.

Evolution of Television Advertising

Traditional TV Advertising: Despite a decline in viewership, traditional TV advertising remains significant, especially for live sports and news. However, projections indicate a decrease in linear TV spending by over 13% in 2025, dropping to just over $51 billion.

Addressable TV Advertising: Addressable TV advertising has matured into a mainstream technology, allowing broadcasters and operators to deliver targeted content at the household or individual level. This approach enhances ad relevance and effectiveness, benefiting both advertisers and viewers. ​ 

Programmatic TV Buying: The integration of programmatic advertising in the CTV space is growing, enabling brands to automate ad purchases, optimise targeting, and make real-time adjustments. This data-driven approach allows advertisers to precisely target specific households, ensuring their ads are more relevant and effective. ​ 

Ad-Supported Streaming Models: The launch of ad-supported tiers on major streaming services is dramatically increasing the available CTV ad inventory. This shift creates more affordable, accessible opportunities for brands to reach a wider audience with their messaging within premium streaming content.

Rise of Connected TV (CTV) Advertising

Increased CTV Consumption: Consumers, especially younger generations, are increasingly abandoning linear TV in favour of ad-supported streaming services. This shift is contributing to the growth of CTV advertising. ​ 

Programmatic Targeting: Programmatic advertising in the CTV space allows brands to automate ad purchases, optimise targeting, and make real-time adjustments. Data-driven targeting enables advertisers to precisely target specific households, ensuring their ads are more relevant and effective. ​ 

Measurement and Attribution Advancements: Advancements in cross-platform measurement tools and unified reporting are enabling advertisers to better assess the performance of CTV campaigns and compare delivery to linear TV and other digital channels. ​ 

Advertising Buying Platforms

Traditional TV Buying: Traditional TV advertising involves manual negotiations and placements, often based on broad audience demographics. While effective for mass reach, it lacks the precision targeting capabilities of digital platforms.​

Programmatic Platforms: Programmatic advertising uses automated technology to buy and optimise digital advertising, allowing advertisers to target audiences with precision in real time. This approach relies on algorithms and data to purchase ad space, as opposed to traditional, manual methods

CTV Advertising Platforms: CTV advertising platforms enable advertisers to reach audiences through streaming services accessed via devices like smart TVs, Roku, or Apple TV. This method offers flexibility, scalability, better ROI, and the ability to control ad frequency, making it a key part of modern advertising strategies.

Challenges and Opportunities for Marketers

Challenges:

• Fragmentation: The proliferation of streaming platforms has led to audience fragmentation, making it challenging for advertisers to achieve mass reach.​

• Measurement Difficulties: Accurately measuring cross-platform viewership and ad effectiveness remains complex, necessitating advancements in unified measurement solutions.​

• Privacy Concerns: Navigating data privacy regulations requires marketers to balance personalised advertising with consumer consent and data protection.​

Opportunities:

• Enhanced Targeting: Addressable and programmatic advertising enable precise audience targeting, improving ad relevance and ROI.​

• Innovative Ad Formats: Emerging formats like shoppable TV and interactive ads offer engaging consumer experiences and direct paths to purchase.​

• Cross-Platform Campaigns: Integrated campaigns across linear TV, CTV, and digital platforms allow for cohesive brand messaging and broader reach.​

Media Precinct Insights and Future Forecasts

• AI Integration: Artificial intelligence is enhancing various aspects of TV advertising, including audience segmentation, ad placement optimisation, and performance analysis. AI-driven tools will continue to evolve to enable more precise and personalised advertising strategies. ​

• Shoppable TV: The convergence of e-commerce and television is giving rise to shoppable TV, allowing viewers to purchase products directly from their screens, blending entertainment with retail. This will become a reality within the Australasian television industry over the next 2-3 years.

Want more effective television advertising planning and buying? For expert television planning and buying, contact Glenda Wynyard (gwynyard@mediaprecinct.com.au) to discuss your needs. The Media Precinct are specialists in media consumption insights and data-driven TV strategy, precision audience targeting, integrated multi-platform campaigns, and programmatic TV buying—ensuring your brand reaches the right audience across broadcast, BVOD, SVOD, pay TV, and Smart TV platforms in an evolving media landscape.

Television Advertising Trends in Australia and New Zealand

Television Advertising Industry Overview

The television landscape in Australia and New Zealand is undergoing a significant transformation, influenced by technological advancements and evolving consumer behaviours. Traditional broadcast television, while still relevant, is facing challenges from digital platforms, leading to shifts in advertising strategies across various television formats.

In 2024, the Australian television landscape saw the Seven Network leading in audience share, capturing 29.8% of the market. Nine Network followed with 27.6%, while ABC held 18.6%, Network 10 had 14.7%, and SBS secured 9.3%. ​ 

In New Zealand, daily reach figures indicated that local TV (both linear and on-demand) reached 60% of New Zealanders each day. TVNZ 1 remained the most popular TV channel, and TVNZ+ was the most popular local on-demand platform. ​

These figures highlight the dominant positions of Seven Network in Australia and TVNZ in New Zealand, reflecting their significant roles in their respective markets.

Major Television Networks in Australia

1. Seven West Media

Strengths:

• Audience Reach: Seven Network has consistently led in TV ratings, capturing 42% of the free-to-air commercial market in 2024. Major events like the AFL Grand Final, which attracted over 4 million viewers, bolster its strong audience base.

• Content Portfolio: Popular programs such as "My Kitchen Rules" and "Home and Away" contribute to high viewer engagement. ​ 

Weaknesses:

• Advertising Revenue: Despite strong viewership, Seven West Media reported a 40% decline in half-yearly profit, attributed to a soft TV advertising market and major sporting events impacting revenue. ​

2. Nine Entertainment Co

Strengths:

• Demographic Targeting: Nine Network excels in key metropolitan markets and sought-after demographics, including the 16-39 and 25-54 age groups, as well as grocery shoppers with children, securing 40.8% of the metro market share. ​ 

• BVOD Platform: The 9Now platform has experienced significant growth, reflecting the increasing importance of on-demand viewing for advertisers. ​ 

Weaknesses:

• Market Competition: Intense competition from other networks and digital platforms requires continuous innovation to maintain its market position.​

3. Network 10 (Paramount Australia and New Zealand)

Strengths:

• Youthful Audience: Network 10 targets younger demographics, with increased viewership noted on its 10Play platform. ​

• Strategic Partnerships: The potential deal between Paramount Global and Skydance Media could strengthen Network 10's content offerings and market position. ​ 

Weaknesses:

• Financial Performance: Specific financial data is limited, but like other networks, Network 10 faces challenges from declining traditional TV advertising revenues.​

4. Australian Broadcasting Corporation (ABC)

Strengths:

• Public Trust: As a government-funded broadcaster, ABC maintains a strong reputation for quality, unbiased content.​

• Diverse Programming: Offers a wide range of educational and cultural programs appealing to various audiences.​

Weaknesses:

• Funding Constraints: Reliance on government funding can limit budget flexibility for new projects and technological advancements.​

Major Television Networks in New Zealand

1. Television New Zealand (TVNZ)

Strengths:

• Market Leader: TVNZ operates popular channels like TVNZ 1 and TVNZ 2, offering a mix of news, entertainment, and local content.​

• Digital Integration: The TVNZ+ platform provides on-demand content, catering to changing viewer habits.​

Weaknesses:

• Commercial Pressures: Balancing public service obligations with commercial operations can be challenging in a competitive market.​

2. Warner Bros. Discovery New Zealand

Strengths:

• Diverse Content: Manages channels like Three and Bravo, offering a variety of entertainment and reality TV shows.​

• Global Resources: Access to international content and formats enhances programming options

Weaknesses:

• Market Fragmentation: Competing with both local and international platforms for audience attention requires continuous adaptation.​

3. Māori Television

Strengths:

• Cultural Focus: Dedicated to promoting Māori language and culture, attracting audiences interested in indigenous content.​

• Community Engagement: Strong ties with Māori communities enhance content relevance and authenticity.​

Weaknesses:

• Niche Audience: Specialised focus may limit broader advertising appeal.

Pay TV Trends

Australia:

• Foxtel's Transition: Foxtel, Australia's leading pay TV provider, has faced challenges due to the rise of streaming services. In December 2024, News Corp announced the sale of Foxtel to DAZN for A$3.4 billion, marking a significant shift in the Australian pay TV landscape.

• Market Size: The Pay Television and Internet Protocol Television Services industry in Australia is projected to reach a market size of $6.5 billion in 2025.

New Zealand:

• Sky Network Television: Sky remains the dominant pay TV provider, offering a range of satellite and streaming services. The company has adapted by integrating streaming options to retain subscribers amidst global competition.​

Regional Television

In Australia, regional television networks play a crucial role in delivering content tailored to local communities. The main regional networks include:​

1. Seven Regional

• Affiliation: Seven Network​

• Coverage Areas: Northern New South Wales, Southern New South Wales, Regional Victoria, Regional Queensland, and Western Australia.​

• Overview: Seven Regional, formerly known as Prime7 and GWN7, is owned and operated by the Seven Network. It broadcasts a mix of national programming from the Seven Network alongside local news and content specific to regional audiences.​ 

2. WIN Television

• Affiliation: Nine Network​

• Coverage Areas: Southern New South Wales, Regional Victoria, Regional Queensland, Tasmania, South Australia, Western Australia, and the Australian Capital Territory.​

• Overview: WIN Television is one of Australia's largest regional television networks, primarily affiliated with the Nine Network. It offers a combination of Nine's national content and locally produced news bulletins tailored to regional viewers.​

3. Southern Cross Austereo (SCA)

• Affiliations: Seven Network and Network 10​

• Coverage Areas: Regional Queensland, Southern New South Wales, Victoria, Tasmania, Spencer Gulf (South Australia), and Broken Hill (New South Wales).​ 

• Overview: SCA operates multiple regional stations, broadcasting content from both the Seven Network and Network 10, depending on the region. They provide local news updates and regional advertising, catering to the specific interests of their audiences.​

4. Imparja Television

• Affiliation: Nine Network​

• Coverage Areas: Remote areas of Northern Territory, Queensland, New South Wales, South Australia, Victoria, and Tasmania.​

• Overview: Imparja Television serves remote communities, offering a mix of Nine Network programming and content relevant to Indigenous Australians.​

Australian regional television trends:

• Advertising Trends: Regional TV advertising experienced a 3.2% decline in 2025, reflecting challenges in maintaining revenue amidst changing viewer habits.

• Network 10's Expansion: Network 10's acquisition of regional TV licenses from Southern Cross Austereo has enhanced its reach, potentially offering advertisers a more comprehensive national footprint.

Recent Australian regional television developments:

In February 2025, Australian Digital Holdings (ADH), a Sydney-based news streaming platform, acquired 12 television licences from Southern Cross Austereo (SCA) across four states, including Channel 7 Tasmania and stations in Queensland, South Australia, and the Northern Territory. This $6.35 million deal aims to enhance local production and ensure continued regional broadcasting services. ​

New Zealand Regional Television 

In New Zealand, regional television is less prevalent due to the country's smaller geographic and population size. However, several regional stations cater to local communities:​

1. Channel 39 (Dunedin)

• Overview: Channel 39 provides regional programming, including local news, community events, and international content from sources like Al Jazeera and DW TV.​ 

2. Wairarapa TV

• Overview: Serving the Wairarapa region, this station offers locally generated television content, often in partnership with local radio stations like More FM.​3. 

3.      Mainland Television

• Overview: Based in Nelson, Mainland Television rebroadcasts international news channels such as BBC World and Al Jazeera, alongside locally produced news segments.​ 

4. 45 South TV

• Overview: Operating in Oamaru, 45 South TV focuses on local content, broadcasting community events and regional news.​

These regional stations in New Zealand primarily operate on Freeview's terrestrial service and are accessible in their respective areas. They play a vital role in delivering content that reflects local interests and community affairs

New Zealand regional television trends:

• Local Content: Regional broadcasters focus on delivering local news and community-oriented programming, maintaining relevance despite the proliferation of national and international channels.

Consumer Television Viewing Habits and Television Content Consumption

Decline of Traditional TV: Traditional television broadcasting in New Zealand has experienced a decline, with industry revenue decreasing at an annualised rate of 6.0% over the past five years, reaching an estimated $1.2 billion in 2024. This trend includes a 1.5% fall in 2023-24, as the increasing prevalence of internet-based media platforms erodes demand for traditional television broadcasts. ​

Rise of Streaming Services: The global video streaming market was valued at approximately USD 160.52 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 18.66%, reaching USD 411.7 billion by 2033. This surge is driven by increased internet usage, widespread adoption of smartphones, and consumers' growing demand for personalised content.

Connected TV (CTV) Growth: Connected TV (CTV) advertising is becoming a major focus for broadcasters and advertisers, driven by changes in consumer behaviour and the rise of streaming services. By 2027, ad-supported video-on-demand (AVOD) viewers are expected to outnumber pay TV viewers, increasing CTV's importance in the industry.

Evolution of Television Advertising

Traditional TV Advertising: Despite a decline in viewership, traditional TV advertising remains significant, especially for live sports and news. However, projections indicate a decrease in linear TV spending by over 13% in 2025, dropping to just over $51 billion.

Addressable TV Advertising: Addressable TV advertising has matured into a mainstream technology, allowing broadcasters and operators to deliver targeted content at the household or individual level. This approach enhances ad relevance and effectiveness, benefiting both advertisers and viewers. ​ 

Programmatic TV Buying: The integration of programmatic advertising in the CTV space is growing, enabling brands to automate ad purchases, optimise targeting, and make real-time adjustments. This data-driven approach allows advertisers to precisely target specific households, ensuring their ads are more relevant and effective. ​ 

Ad-Supported Streaming Models: The launch of ad-supported tiers on major streaming services is dramatically increasing the available CTV ad inventory. This shift creates more affordable, accessible opportunities for brands to reach a wider audience with their messaging within premium streaming content.

Rise of Connected TV (CTV) Advertising

Increased CTV Consumption: Consumers, especially younger generations, are increasingly abandoning linear TV in favour of ad-supported streaming services. This shift is contributing to the growth of CTV advertising. ​ 

Programmatic Targeting: Programmatic advertising in the CTV space allows brands to automate ad purchases, optimise targeting, and make real-time adjustments. Data-driven targeting enables advertisers to precisely target specific households, ensuring their ads are more relevant and effective. ​ 

Measurement and Attribution Advancements: Advancements in cross-platform measurement tools and unified reporting are enabling advertisers to better assess the performance of CTV campaigns and compare delivery to linear TV and other digital channels. ​ 

Advertising Buying Platforms

Traditional TV Buying: Traditional TV advertising involves manual negotiations and placements, often based on broad audience demographics. While effective for mass reach, it lacks the precision targeting capabilities of digital platforms.​

Programmatic Platforms: Programmatic advertising uses automated technology to buy and optimise digital advertising, allowing advertisers to target audiences with precision in real time. This approach relies on algorithms and data to purchase ad space, as opposed to traditional, manual methods

CTV Advertising Platforms: CTV advertising platforms enable advertisers to reach audiences through streaming services accessed via devices like smart TVs, Roku, or Apple TV. This method offers flexibility, scalability, better ROI, and the ability to control ad frequency, making it a key part of modern advertising strategies.

Challenges and Opportunities for Marketers

Challenges:

• Fragmentation: The proliferation of streaming platforms has led to audience fragmentation, making it challenging for advertisers to achieve mass reach.​

• Measurement Difficulties: Accurately measuring cross-platform viewership and ad effectiveness remains complex, necessitating advancements in unified measurement solutions.​

• Privacy Concerns: Navigating data privacy regulations requires marketers to balance personalised advertising with consumer consent and data protection.​

Opportunities:

• Enhanced Targeting: Addressable and programmatic advertising enable precise audience targeting, improving ad relevance and ROI.​

• Innovative Ad Formats: Emerging formats like shoppable TV and interactive ads offer engaging consumer experiences and direct paths to purchase.​

• Cross-Platform Campaigns: Integrated campaigns across linear TV, CTV, and digital platforms allow for cohesive brand messaging and broader reach.​

Media Precinct Insights and Future Forecasts

·       AI Integration: Artificial intelligence is enhancing various aspects of TV advertising, including audience segmentation, ad placement optimisation, and performance analysis. AI-driven tools will continue to evolve to enable more precise and personalised advertising strategies. ​

·       Shoppable TV: The convergence of e-commerce and television is giving rise to shoppable TV, allowing viewers to purchase products directly from their screens, blending entertainment with retail. This will become a reality within the Australasian television industry over the next 2-3 years.

Want more effective television advertising planning and buying? For expert television planning and buying, contact Glenda Wynyard (gwynyard@mediaprecinct.com.au) to discuss your needs. The Media Precinct are specialists in media consumption insights and data-driven TV strategy, precision audience targeting, integrated multi-platform campaigns, and programmatic TV buying—ensuring your brand reaches the right audience across broadcast, BVOD, SVOD, pay TV, and Smart TV platforms in an evolving media landscape.