The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

There are a high percentage of Australian's who don't know how their data is being used by Facebook, Google, Apple, Snapchat and other apps.

Australian News Channel (ANC) and the WIN Network (WIN) have announced a program supply
agreement to broadcast Sky News content across WIN’s regional free-to-air television network on
a dedicated channel.

“Sky News on WIN” will launch later this year on channel 83 across WIN’s regional network and
channel 53 across Northern NSW making it the first time Australians can access the news giant free to air. 

The new channel will broadcast into 29 markets across six states...

Media Precinct's Glenda Wynyard talks to ABC News The Business and Andrew Robertson on why popular culture's Khloe Kardashian is more likely to be higher on the general public's conversation list than Australia's Royal Commission into the Banking sector. 

You can see the article here.

Subscribe to the Media Precinct blog

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple advertisements.

This has allowed the industry to remain relevant and grab a slice of the $15.25 million spent annually in advertising across all media platforms—a rise of 17.9 per cent from 2015 to 2017.

The Media Precinct previously spoke to residents in Newtown about whether outdoor advertising still impacted them. Now, we have hit th...

When the Media Precinct hit the streets of Sydney last time to determine television viewing habits, we found some surprising results. Residents in Newtown were divided over their viewing habits, with younger people preferring to stream content digitally while families still liked to congregate around the traditional television set each evening.

This time we travel across to Leichhardt to see if these behaviours were the same, or whether people are watching more...

Find our why blatant advertising is as not effective in social media as content seeding. Learn more customer social media buying habits and trends with The Media Precinct.

Of all forms of media, none has seen as big a decline in its traditional format than print media.

Roy Morgan's State of the Nation: Media Report has revealed that, since 1998, the reading of any major newspaper has plummeted from 84.5 per cent to 44 per cent.

But that doesn't mean Australian's aren't reading them at all. If you include print, online and apps, then 65.2 per cent of Australians are reading, up from 63.3 per cent in 2013.

And when it comes exclusively to...

Almost all Australians are listening to music in the modern world.

Federal Government reports have revealed that 9 in 10 people will intentionally listen to tunes every week, while 57 per cent will attend live music events each year. That makes music the biggest art form in Australia by a wide margin, it is just the way that we are consuming it that is changing.

Streaming services like Spotify, Soundcloud and YouTube mean that not only are physical products on the dec...

Across the board, we are seeing big changes in how we consume our media.

According to the latest stats in the Roy Morgan State of the Nation: Media Report, print newspaper readership is down over 40 per cent from 1998, while free to air television viewership has also dipped by 8 per cent. Despite this, advertising spend has risen 17.9 per cent over the last two years to a total of $15.25 billion annually.

A large reason behind this spike is the rise of new media chann...

This quarter the team at Media Precinct have been busy. 

You may have seen us out on the streets interviewing people about their evolving media consumption patterns. The first of our video posts showcasing the interviews on television consumption is now live on the Media Precinct blog and highlights how diverse 'television' has become as a medium, thanks to technology, no longer constrained to the 'box in the living room'.

Don't Get Hacked, Get ESET

Amon...