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The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.

Billboards still have a place in a digital world: part 2

Billboards still have a place in a digital world: part 2

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple advertisements. This has allowed the industry to remain relevant and grab a slice of the $15.25 million spent annually in advertising across all media platforms—a rise of 17.9 per cent from 2015 to 2017. The Media Precinct previously spoke to residents in Newtown about whether outdoor advertising still impacted them. Now, we have hit the street

The way we now watch free to air television

The way we now watch free to air television

When the Media Precinct hit the streets of Sydney last time to determine television viewing habits, we found some surprising results. Residents in Newtown were divided over their viewing habits, with younger people preferring to stream content digitally while families still liked to congregate around the traditional television set each evening. This time we travel across to Leichhardt to see if these behaviours were the same, or whether people are watching more traditional te

Customer social media buying habits and trends

Newspapers and magazines: today's consumption

Newspapers and magazines: today's consumption

Of all forms of media, none has seen as big a decline in its traditional format than print media. Roy Morgan's State of the Nation: Media Report has revealed that, since 1998, the reading of any major newspaper has plummeted from 84.5 per cent to 44 per cent. But that doesn't mean Australian's aren't reading them at all. If you include print, online and apps, then 65.2 per cent of Australians are reading, up from 63.3 per cent in 2013. And when it comes exclusively to news, t

Streaming services make music accessible to all

Streaming services make music accessible to all

Almost all Australians are listening to music in the modern world. Federal Government reports have revealed that 9 in 10 people will intentionally listen to tunes every week, while 57 per cent will attend live music events each year. That makes music the biggest art form in Australia by a wide margin, it is just the way that we are consuming it that is changing. Streaming services like Spotify, Soundcloud and YouTube mean that not only are physical products on the decline, bu

Billboards still have a place in a digital world

Billboards still have a place in a digital world

Across the board, we are seeing big changes in how we consume our media. According to the latest stats in the Roy Morgan State of the Nation: Media Report, print newspaper readership is down over 40 per cent from 1998, while free to air television viewership has also dipped by 8 per cent. Despite this, advertising spend has risen 17.9 per cent over the last two years to a total of $15.25 billion annually. A large reason behind this spike is the rise of new media channels like

Campaigns in market

Campaigns in market

This quarter the team at Media Precinct have been busy. You may have seen us out on the streets interviewing people about their evolving media consumption patterns. The first of our video posts showcasing the interviews on television consumption is now live on the Media Precinct blog and highlights how diverse 'television' has become as a medium, thanks to technology, no longer constrained to the 'box in the living room'. Don't Get Hacked, Get ESET Among the many campaigns we

Found on the web

Found on the web

You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index: Restaurants. Domino’s and Pizza Hut are digital Geniuses, according to the study, and competitor Papa John’s joins the Gifted category. Below are a few lessons from their success that brands in any sector can absorb: Use fulfillment to drive site traffic Many restaurants leave online ordering to delivery services like GrubHub and UberEats, even though

Are you using the right mobile metrics?

Are you using the right mobile metrics?

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised viewability thresholds are controversial as different contexts such as a Facebook newsfeed may differ from others in effectiveness of exposure. The largest digital publishers are moving towards using daily reach as opposed to monthly reach in order to compete with television advertising buying. Mobile is highly effective at target reach effic

Out of home effectiveness

Out of home effectiveness

The days when an Out-of-Home (OOH) advertising campaign delivery is expressed only in terms of the overall number of people passing the sites bought are rapidly receding. Even in markets where there is very little or no audience measurement capabilities, outdoor advertising cannot remain untouched by the digital revolution for long. High quality digital outdoor inventory is now available in many markets around the globe, including Australia, and continues to expand. At the sa

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