The Media Precinct Blog.

Articles to challenge perception, fuel knowledge and spark imagination.

Christmas Charity Starts at Home

Australians are increasingly looking to support local charities this Christmas, according to new research released today by the Media...

Billboards still have a place in a digital world: part 2

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple...

The way we now watch free to air television

When the Media Precinct hit the streets of Sydney last time to determine television viewing habits, we found some surprising results....

Customer social media buying habits and trends

Find our why blatant advertising is as not effective in social media as content seeding. Learn more customer social media buying habits and

Newspapers and magazines: today's consumption

Of all forms of media, none has seen as big a decline in its traditional format than print media. Roy Morgan's State of the Nation: Media...

Billboards still have a place in a digital world

Across the board, we are seeing big changes in how we consume our media. According to the latest stats in the Roy Morgan State of the...

Campaigns in market

This quarter the team at Media Precinct have been busy. You may have seen us out on the streets interviewing people about their evolving...

Found on the web

You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index:...

Are you using the right mobile metrics?

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised...

Out of home effectiveness

The days when an Out-of-Home (OOH) advertising campaign delivery is expressed only in terms of the overall number of people passing the...