Social Media Trends 2025 - 2026

Social media has reached 5.24 billion users globally in 2025, representing over 64% of the population. It continues to grow at 4.1% annually, with users spending an average of 2 hours and 21 minutes per day across platforms.

YouTube leads in reach, Instagram is the top choice (16.6%), and TikTok dominates engagement with 35 hours per month per user.  Over 50% of adult users research brands on social media, particularly on Instagram, TikTok, and YouTube, rather than traditional search engines—especially among Gen Z and Millennials. This creates a significant opportunity for marketers.

We explore the key trends for 2025-2026 and how brands can harness them effectively:

• TikTok, Instagram Reels, and YouTube Shorts dominate short-form video, but long-form content is making a comeback.

• AI is transforming content creation and advertising, with social platforms using it to personalize experiences and refine ad targeting for more precise audience engagement.

• Augmented reality is enhancing user experiences with virtual try-ons, interactive effects, and high-conversion AR ads, making it a powerful tool for brands.

• In-app shopping and live commerce are reshaping e-commerce, streamlining the purchase process and creating new opportunities for brands to drive sales.

Are you ready to tap into the evolving power of social media? Let us help you craft a strategy that maximises audience engagement and drives business results. Get in touch to learn more.