The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised viewability thresholds are controversial as different contexts such as a Facebook newsfeed may differ from others in effectiveness of exposure. The largest digital publishers are moving towards using daily reach as opposed to monthly reach in order to compete with television advertising buying. Mobile is highly effective at target reach effic

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth in Australia’s advertising expenditure was shrinking fast but noted that online video had taken off. Whilst the report is the gold standard, one wonders if this position is truly reflective of the industry, particularly when it is so difficult to capture accurate data through traditional monitoring services. The reality is that the Australian