The Media Precinct.
Your Partner Through Change.
The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.
Billboards still have a place in a digital world: part 2
Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple advertisements. This has allowed the industry to remain relevant and grab a slice of the $15.25 million spent annually in advertising across all media platforms—a rise of 17.9 per cent from 2015 to 2017. The Media Precinct previously spoke to residents in Newtown about whether outdoor advertising still impacted them. Now, we have hit the street
Messaging apps overtake Facebook
An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends via messaging apps, such as WhatsApp and Snapchat, a new survey has revealed. An online poll of 2,539 people, conducted by Pure Profile, found 10% of Australians aged 15+ have already deleted their Facebook app, while another 23% said they are considering doing so. These findings were revealed in the latest release of the Datafication projec
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