The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

There are a high percentage of Australian's who don't know how their data is being used by Facebook, Google, Apple, Snapchat and oth

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple advertisements. This has allowed the industry to remain relevant and grab a slice of the $15.25 million spent annually in advertising across all media platforms—a rise of 17.9 per cent from 2015 to 2017. The Media Precinct previously spoke to residents in Newtown about whether outdoor advertising still impacted them. Now, we have hit the street

Find our why blatant advertising is as not effective in social media as content seeding. Learn more customer social media buying habits and

An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends via messaging apps, such as WhatsApp and Snapchat, a new survey has revealed. An online poll of 2,539 people, conducted by Pure Profile, found 10% of Australians aged 15+ have already deleted their Facebook app, while another 23% said they are considering doing so. These findings were revealed in the latest release of the Datafication projec