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Nickelodeon goes free-to-air

"What is the current number one commercial, multi-channel, free-to-air daytime television program for Aussie families?”, what would you say?

If you said “Nickelodeon”, you would be 100% correct.

Since launching on August 1, Paramount's new Nickelodeon free-to-air program has secured the number one spot in the commercial, multi-channel category for daytime kids’ television.

Let’s break down the facts and figures surrounding Nick’s big move.

  • Up 42% year-on-year across daytime in kids 12 years and under.

  • Up 54% year-on-year across daytime in total people.

  • Up 16% year-on-year across primetime in total people.

  • Live stream viewers are up 32% year-on-year.

Paramount’s programming schedule successfully takes adults down memory lane and the young ones on new and exciting adventures.

Whether flipping burger patties with Spongebob, going on rescue missions with Paw Patrol, or indulging in some Nick@Nite where the 90’s classics give a nostalgic throw-back, Paramount is bringing more of the Nickelodeon content we love for a sweet, sweet $0.

Sing it with us, “Nick-Nick-Nick-Na-Nick-Nick-Nick, Nickelodeon!

Source: OzTAM 5 City Metro, Year-on-year based on 1/08/23-23/08/23 vs. STLY, Primetime 18:00-22:30, Daytime 06:00-17:59, Consolidated 7. OzTAM National VPM, Live stream minutes viewed.


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