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The Effectiveness of Television

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Industry trend


Reports of TV’s demise greatly exaggerated. TV has traditionally been a powerful and effective medium for marketers due to its wide reach and ability to engage audiences.

However, with the tsunami of new video channels such as Broadcaster Video on Demand (BVOD), Advertising-based Video on Demand (AVOD), and social video platforms, the landscape has been flooded with new opportunities for brands to connect with their target audience.

We explore why TV remains effective and the opportunities and threats to marketers presented by the new breed of video on demand channels.

  • The impact of the growth of more choice in video channels and social media for advertising

  • What part traditional TV now plays in the mix and where it’s having impact

  • Recommendations on when and how to use TV in your advertising mix, and key metrics to   consider

Are you looking for a fresh perspective on your media mix? We can help. We are a full-service media agency that specialises in tailoring strategies that are based on audience insights, maximising brand reach and driving tangible business impact. Get in touch to find out more.

March 2024

The effectiveness of Television

The Effectiveness of Television


Advertising, Industry Trends, How to, Marketing, Whitepaper, Brand

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