How to market to CALD communities

Our cultural landscape is a kaleidoscope of languages, traditions, and beliefs with culturally and linguistically diverse (CALD) populations forming an integral part of the national identity.

As marketers we need to understand the intricacies of different groups to truly connect with them and avoid offensive or tokenistic activities in our advertising and communication strategies.

• Understanding your campaign goals and what you want to achieve

• Recognising the unique characteristics of each CALD community and understand the norms and preferences of each group

• Consulting cultural experts, and tailoring content and channels

Dive into the insights of our latest research study into CALD audiences, their preferences and emotional responses to brands.

Do you want to improve engagement with culturally and linguistically diverse audiences? We can help. We specialise niche audience research and campaign strategy. Get in touch to find out more.