Generation Alpha have always had the world at their fingertips. Since 2010, the year the first Generation Alpha child was born, we’ve witnessed major cultural, political and social shifts spurred on by the advent of the internet, enhanced communications and technological advancements that have moved faster than a lot of us could have ever predicted. How do marketers connect with Generation Alpha?

In this article, we discuss

• How technology has shaped the way they think and behave

• Influences, from social media to parental style

• Impact of early exposure to beauty and lifestyle content

• Trends, expectations and a marketer’s checklist

Do you want help re-shaping your brand for greater Gen Alpha appeal? Find out about Resolve, our creative and content agency that specialises in marketing to youth markets. Get in touch to find out more.

Browse our full Gen Alpha resource library of videos and reference guides here.