Creativity is the magic glitter of advertising. It’s what turns a marketing message into something captivating, inspiring emotion and provoking a response. In recent years "content" has emerged as a key buzzword in digital advertising, and its role compared to the role of creative or creativity is not always well understood.
Is creativity still relevant to brands today and if so, what role does it play?
In this article, we discuss
The ability of creative to increase sales performance
The value of strong creative and its impact on customer engagement
How great creative can impact results
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Find out about Resolve, our creative and content agency that specialises in using customer insight to get design high-impact creative. Get in touch to find out more.
Creativity in Advertising
Advertising, Niche markets, How to, Market research, Whitepaper, Brand