Australian Consumer Trends 2025 Pre-Election Report

Australia’s economic landscape has shifted dramatically in the lead-up to the 2025 federal election. Small business insolvencies have surged, consumer confidence remains fragile, and cost-of-living pressures are shaping voter sentiment. Economic policy will be a decisive issue, with business viability, wages, and inflation at the heart of political debate.

Voters are weighing Labor’s focus on wage growth and social support against the opposition’s promise of tax relief and business-friendly policies. With economic concerns driving public discourse, political campaigns must craft targeted messaging that resonates with both business owners and consumers.

We explore the key economic trends influencing voter sentiment and how political campaigns can respond effectively:

• Business viability is under pressure – Rising costs and weak demand have pushed SME insolvencies above pre-pandemic levels, with hospitality, retail, and construction hit hardest. For insights on political advertising strategies, read our article on preparing for the Australian Federal Election.

• Cost-of-living remains a top priority – Wage growth has improved, but inflation and high interest rates continue to strain household budgets. For a deeper look at how persuasion shapes voter behaviour, explore our piece on The Politics of Persuasion.

• Confidence in economic leadership is critical – Voters are looking for stability, with economic management a key factor in electoral decision-making. Television’s influence as a platform for political parties continues to play a significant role in shaping voter perceptions.

• Policy positioning must be strategic – Messaging must balance business concerns with broader economic narratives to engage both SMEs and workers.

Are you ready to position your campaign for maximum impact? We can help you craft data-driven messaging that speaks to the economic priorities shaping Election 2025. Get in touch to learn more.