CASE STUDY
TOYOTA: UNIVERSAL STREET GAMES 2018
The Universal Street Games, brought to you by TOYOTA, is a global competition to find the best street musicians, dancers, and sports stars. The competition required users to upload a performance video of themselves performing their craft, and gain competition votes from their peers. The finalists were taken on a road trip to the USA to perform at the 2018 X Games for the chance to be crowned the 2018 Universal Street Games winner.
Utilising a pure-play social media strategy, The Media Precinct was tasked with gaining 60,000 global participants, and 2,000,000 + social engagements.
Our approach was to build sophisticated, layered audience segments based on a multitude of behavioral & attitudinal parameters. We leveraged the wealth of tracking capabilities to ensure efficiencies against the KPI's were adhered to in real-time optimisations.
Our ability to drive user-generated content extended the campaign reach by over 63% above paid media. Empowering the performers was critical to this success.
At the completion of the campaign, we were able to generate 67,000 + participants across the globe, with 2,100,000 social engagements.
INFO
Client
Toyota
Campaign
Universal Street Games
Campaign Lead
Sam Kerr
Category
Entertainment
SHARE
CAMPAIGN ASSETS
CONTACT
Glenda Wynyard
Managing Director, The Media Precinct
+61 2 8081 2660
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The Media Precinct
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Chippendale, Sydney
NSW 2008, Australia
contact@mediaprecinct.com.au
Tel: +61 2 8081 2660