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Young Australians can no longer be put into a demographic box, and are challenging brands to showcase their values and support for culturall

Find our why blatant advertising is as not effective in social media as content seeding. Learn more customer social media buying habits and

An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends via messaging apps, such as WhatsApp and Snapchat, a new survey has revealed. An online poll of 2,539 people, conducted by Pure Profile, found 10% of Australians aged 15+ have already deleted their Facebook app, while another 23% said they are considering doing so. These findings were revealed in the latest release of the Datafication projec

Broadcast television is still the number one medium for reach, reaching more than 92% of Australian adults every week. Given the broadcast nature of the medium and the predictable consumption habits of viewers, it is relatively straightforward and cost-efficient to run a television burst of activity which takes maximum advantage of television's potential. However, it is worth noting that this is partly dependent on your target: the younger your target market skews, the less r