The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth in Australia’s advertising expenditure was shrinking fast but noted that online video had taken off. Whilst the report is the gold standard, one wonders if this position is truly reflective of the industry, particularly when it is so difficult to capture accurate data through traditional monitoring services. The reality is that the Australian