Charity advertising on traditional media stands out from the crowd, experts say
Why social media shouldn’t be the golden ticket Marketing in the not-for-profit sector is faced with uniquely stringent budgets and an undeniably testing brief. Marketers are not trying to persuade consumers to part with their money in exchange for a product or service, but instead to donate. And while digital allows charities to connect with their donors on a deeper, more personal level, not-for-profits should never forget the power of traditional media when it comes to actu