Billboards still have a place in a digital world
Across the board, we are seeing big changes in how we consume our media. According to the latest stats in the Roy Morgan State of the Nation: Media Report, print newspaper readership is down over 40 per cent from 1998, while free to air television viewership has also dipped by 8 per cent. Despite this, advertising spend has risen 17.9 per cent over the last two years to a total of $15.25 billion annually. A large reason behind this spike is the rise of new media channels like