The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

Advertising in digital sphere has just got a whole lot more interesting. If transparency, ad viewability and credibility weren't big enough issues for digital advertisers to deal with then the real rise of ad blockers is. According to WARC, an overview of ad blocking by device between 2010-2017 indicates that: There were 616m devices blocking ads in January 2017, up 25.5% year on year The majority of ad blocking takes place on mobile devices The rate of growth among desktop d

You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index: Restaurants. Domino’s and Pizza Hut are digital Geniuses, according to the study, and competitor Papa John’s joins the Gifted category. Below are a few lessons from their success that brands in any sector can absorb: Use fulfillment to drive site traffic Many restaurants leave online ordering to delivery services like GrubHub and UberEats, even though