The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple advertisements. This has allowed the industry to remain relevant and grab a slice of the $15.25 million spent annually in advertising across all media platforms—a rise of 17.9 per cent from 2015 to 2017. The Media Precinct previously spoke to residents in Newtown about whether outdoor advertising still impacted them. Now, we have hit the street

Across the board, we are seeing big changes in how we consume our media. According to the latest stats in the Roy Morgan State of the Nation: Media Report, print newspaper readership is down over 40 per cent from 1998, while free to air television viewership has also dipped by 8 per cent. Despite this, advertising spend has risen 17.9 per cent over the last two years to a total of $15.25 billion annually. A large reason behind this spike is the rise of new media channels like