Billboards still have a place in a digital world: part 2
Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple advertisements. This has allowed the industry to remain relevant and grab a slice of the $15.25 million spent annually in advertising across all media platforms—a rise of 17.9 per cent from 2015 to 2017. The Media Precinct previously spoke to residents in Newtown about whether outdoor advertising still impacted them. Now, we have hit the street