The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10” increments. I have long been a fan of these shorter advertising durations because of the effective frequency that they can generate because I firmly believe that frequency is essential for advertising to be effective. Most of my clients will also tell you that I have most likely informed them at least once that it is better to tell 20% of thei