The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

Of all forms of media, none has seen as big a decline in its traditional format than print media. Roy Morgan's State of the Nation: Media Report has revealed that, since 1998, the reading of any major newspaper has plummeted from 84.5 per cent to 44 per cent. But that doesn't mean Australian's aren't reading them at all. If you include print, online and apps, then 65.2 per cent of Australians are reading, up from 63.3 per cent in 2013. And when it comes exclusively to news, t

Across the board, we are seeing big changes in how we consume our media. According to the latest stats in the Roy Morgan State of the Nation: Media Report, print newspaper readership is down over 40 per cent from 1998, while free to air television viewership has also dipped by 8 per cent. Despite this, advertising spend has risen 17.9 per cent over the last two years to a total of $15.25 billion annually. A large reason behind this spike is the rise of new media channels like

This quarter the team at Media Precinct have been busy. You may have seen us out on the streets interviewing people about their evolving media consumption patterns. The first of our video posts showcasing the interviews on television consumption is now live on the Media Precinct blog and highlights how diverse 'television' has become as a medium, thanks to technology, no longer constrained to the 'box in the living room'. Don't Get Hacked, Get ESET Among the many campaigns we

There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to such endeavors depends on your goals, your projected sales and your disposable income. However, there is a Standard Industry Classification that helps takes some of the guess methods out of determining the budget you should set. Talk to the team at the Media Precinct should you want to know the benchmark for your industry, product or service. S

When it comes to media, Australians are spoiled for choice in the modern world. And advertisers are reaping the rewards, with Roy Morgan's latest State of the Nation: Media Report showing that the industry has grown by 17.9 per cent over the last two years—a whopping $15.25 billion spent across all platforms. But with increased options for consumers, that spend is now extending across more devices and platforms than ever before. So how is commercial television faring with so

Every year PwC sets the standard in commentary on Australia's advertising industry. This year the financial giant predicted that growth in Australia’s advertising expenditure was shrinking fast but noted that online video had taken off. Whilst the report is the gold standard, one wonders if this position is truly reflective of the industry, particularly when it is so difficult to capture accurate data through traditional monitoring services. The reality is that the Australian

In a world dominated by technology, consumer interaction with advertising has become more complex. While the first goal of marketing should still be to deliver the right message to the right people, there is now more to be considered. First, the interactive nature of digital and the ability to capture and use data across platforms has opened up a world of opportunity for more sophisticated marketing, if the necessary infrastructure and strategy is in place. Second, when expos