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You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index: Restaurants. Domino’s and Pizza Hut are digital Geniuses, according to the study, and competitor Papa John’s joins the Gifted category. Below are a few lessons from their success that brands in any sector can absorb: Use fulfillment to drive site traffic Many restaurants leave online ordering to delivery services like GrubHub and UberEats, even though