Campaigns in market
This quarter the team at Media Precinct have been busy.
You may have seen us out on the streets interviewing people about their evolving media consumption patterns. The first of our video posts showcasing the interviews on television consumption is now live on the Media Precinct blog and highlights how diverse 'television' has become as a medium, thanks to technology, no longer constrained to the 'box in the living room'.
Don't Get Hacked, Get ESET
Among the many campaigns we have been busy with this quarter is the Don't Get Hacked, Get ESET campaign for internet software protection giant ESET. Internet software protection is difficult to gain potential customer's attention with most people not believing that they are susceptible to hacking or viruses until after it's occurred.
To overcome the 'no-thought' barrier the Media Precinct team combined traditional media such as radio and transit advertising with non-traditional media tactics such as washroom and stunt media activations which included giant ice cubes placed around the streets of Sydney and Melbourne to highlight that 'frozen' computers and mobile phones are an example of how hacking or a computer virus can manifest itself.
Youth mental health is something that our clients at headspace deals with everyday.
It was terrific to be able to highlight their role in the mental health eco system during Mental Health Week through headspace Day.
Harnessing television, radio, digital, social, event and media outreaches we were able to help headspace elevate the need for youth to find ways to help themselves during stressful times.
Halloween Alley launch
Frank PR engaged us as their media agency of choice when Canadian retail giant, Halloween Alley, determined that they would launch into the Australian market.
Traditional retail media such as radio, newspapers and catalogues have been mixed with outdoor and transit to announce the arrival of Halloween Alley and bring alive the magic of Halloween across Melbourne.