Determining advertising expenditure
There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to such endeavors depends on your goals, your projected sales and your disposable income. However, there is a Standard Industry Classification that helps takes some of the guess methods out of determining the budget you should set.
Talk to the team at the Media Precinct should you want to know the benchmark for your industry, product or service.