The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

August 14, 2019

Australian consumers are catching on to Catch Up TV in record numbers, with new findings revealing the take up of Smart TV’s and OTT devices like Apple TV and Chromecast, continue to revolutionise the way viewers watch content and changing the approach from advertisers to meet new and evolving consumer viewing habits.

The research, proprietary to The Media Precinct, shows Catch Up TV or broadcast video on demand is gaining in popularity and the audience is very engag...

April 7, 2018

Outdoor advertising remains a huge market in Australia, including new digital platforms that allow for animation, videos and multiple advertisements.

This has allowed the industry to remain relevant and grab a slice of the $15.25 million spent annually in advertising across all media platforms—a rise of 17.9 per cent from 2015 to 2017.

The Media Precinct previously spoke to residents in Newtown about whether outdoor advertising still impacted them. Now, we have hit th...

March 8, 2018

When the Media Precinct hit the streets of Sydney last time to determine television viewing habits, we found some surprising results. Residents in Newtown were divided over their viewing habits, with younger people preferring to stream content digitally while families still liked to congregate around the traditional television set each evening.

This time we travel across to Leichhardt to see if these behaviours were the same, or whether people are watching more...

January 2, 2018

Find our why blatant advertising is as not effective in social media as content seeding. Learn more customer social media buying habits and trends with The Media Precinct.

December 6, 2017

Of all forms of media, none has seen as big a decline in its traditional format than print media.

Roy Morgan's State of the Nation: Media Report has revealed that, since 1998, the reading of any major newspaper has plummeted from 84.5 per cent to 44 per cent.

But that doesn't mean Australian's aren't reading them at all. If you include print, online and apps, then 65.2 per cent of Australians are reading, up from 63.3 per cent in 2013.

And when it comes exclusively to...

November 19, 2017

Almost all Australians are listening to music in the modern world.

Federal Government reports have revealed that 9 in 10 people will intentionally listen to tunes every week, while 57 per cent will attend live music events each year. That makes music the biggest art form in Australia by a wide margin, it is just the way that we are consuming it that is changing.

Streaming services like Spotify, Soundcloud and YouTube mean that not only are physical products on the dec...

November 8, 2017

Across the board, we are seeing big changes in how we consume our media.

According to the latest stats in the Roy Morgan State of the Nation: Media Report, print newspaper readership is down over 40 per cent from 1998, while free to air television viewership has also dipped by 8 per cent. Despite this, advertising spend has risen 17.9 per cent over the last two years to a total of $15.25 billion annually.

A large reason behind this spike is the rise of new media chann...

October 21, 2017

You might not think of pizza brands as digital innovators, but they boast some of the highest scores in L2’s Digital IQ Index: Restaurants. Domino’s and Pizza Hut are digital Geniuses, according to the study, and competitor Papa John’s joins the Gifted category.

Below are a few lessons from their success that brands in any sector can absorb:

Use fulfillment to drive site traffic

Many restaurants leave online ordering to delivery services like GrubHub and UberEats,...

October 17, 2017

When it comes to media, Australians are spoiled for choice in the modern world.

And advertisers are reaping the rewards, with Roy Morgan's latest State of the Nation: Media Report showing that the industry has grown by 17.9 per cent over the last two years—a whopping $15.25 billion spent across all platforms.

But with increased options for consumers, that spend is now extending across more devices and platforms than ever before. So how is commercial television faring...

October 3, 2017

It is without doubt that mobile advertising's click through rates are unreliable as the majority of clicks are accidental. Standardised viewability thresholds are controversial as different contexts such as a Facebook newsfeed may differ from others in effectiveness of exposure. The largest digital publishers are moving towards using daily reach as opposed to monthly reach in order to compete with television advertising buying.

Mobile is highly effective at target r...

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