The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

April 24, 2020

We're remembering all returned servicemen and women, both past and present, with a simple gesture this year during countdown.

You will find the Media Precinct team at the end of our respective driveways with a candle at 5:55am. Hopefully someone in our neighbourhood will play the last post. 

We hope you will join us too.

April 9, 2020

Despite record breaking television ratings, newspaper and digital readership and listening audiences, thanks to the impact COVID-19 has had there has been another round of mass changes made to the Australian media industry landscape.  Here's a break down of the week that was as we head into the Easter Break. 

COVID-19 affected changes to TV Broadcasts:

  • WIN TV, Sky News, Endemol Shine Australia and Foxtel announce major job losses as the TV sector fa...

April 2, 2020

No doubt you are starting to get into working-from-home (or not ... navigating business meetings from the bedroom, dogs, cats, husbands, wives or flatmates and children, and the overloaded NBN is a new test on our stress levels). 

Like yours, our industry partners are bombarding us every day with deals or offers as businesses try to survive COVID-19. 

We thought you might be more interested in some of the behind the scenes activities going on in the Australi...

December 1, 2019

Australians are increasingly looking to support local charities this Christmas, according to new research released today by the Media Precinct.

While Australians continue to support international aid organisations, The Media Precinct found around 65% prefer to support local Australian based charitable organisations.

The Media Precinct Managing Director Glenda Wynyard says local communities are looking to throw their support behind emergency responses to key issue...

May 16, 2019

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership patterns moving to more non-commercial options. 

Political lobbying in the form of advertising has created a never ending loop of claims and counter claims. I pity the voter trying to make sense of it all.

There’s ads for the 'Bill We Can’t Afford', there's advertising framing the (still relatively new) PM Scott Morrison as a 'good...

January 4, 2019

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10” increments. I have long been a fan of these shorter advertising durations because of the effective frequency that they can generate because I firmly believe that frequency is essential for advertising to be effective. 

Most of my clients will also tell you that I have most likely informed them at least once that it is better to tell 2...

November 25, 2018

According to Deloitte's Kareene Koh, partner at Deloitte Digital, Australian marketers are focused on increasing sales revenues and building customer engagement at the expense of brand building, according to a new Facebook report.

Building brand in the digital age, consulting firm Deloitte surveyed more than 300 senior marketers in Australia and found that just 17% saw brand building as a marketing priority.

Increasing sales (23%) and customer engagement (18%) were se...

September 10, 2018

Why social media shouldn’t be the golden ticket

Marketing in the not-for-profit sector is faced with uniquely stringent budgets and an undeniably testing brief. Marketers are not trying to persuade consumers to part with their money in exchange for a product or service, but instead to donate.

And while digital allows charities to connect with their donors on a deeper, more personal level, not-for-profits should never forget the power of traditional media when it comes...

September 10, 2018

Traditional media brings with it trust, reliability and credibility

While print newspaper readership has seen a steady decline in recent years many publications are enjoying bigger audiences than ever before, across their website, apps and the print product.

Over 16 million Australians aged 14+ – nearly 80 per cent – now read or access newspapers in an average seven-day period via print or digital (website and/or apps) platforms, according to the latest readership rep...

September 10, 2018

The influence of traditional media is stronger than you might think.

Of the top 10 activities Australians undertook in the past three months, shopping in a store was number one, showing bricks and mortar retail is alive and kicking.

According to the latest Roy Morgan research, more than 18.6m Australians went to a supermarket, 13.2m visited a hardware store, 12.2m shopped at a department store and more than 11.7m went to a clothing store or boutique. This is compared...

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