The Media Precinct Blog.
A space full of insights to fuel your imagination, brands, and knowledge.  

September 16, 2020

The Media Precinct has made two key appointments to its team as it responds to the COVID-19 crisis by repositioning the business for further growth.

The Media Precinct has appointed Kate Farquharson as Paid Social Media Manager in the Digital Performance Team, and Mitchell Jansons has joined the Media Partnership Team in the role of Integrated Media Manager.

Commenting on these appointments, The Media Precinct Managing Director Glenda Wynyard said:

“As a bus...

September 10, 2020

Roy Morgan Research has announced today that their enhanced 4 week cross-platform audience data shows the standout performers in news mastheads are the Nine Entertainment owned Sydney Morning Herald with a cross-platform audience of almost 8.3 million and its Melbourne stablemate, The Age, with a cross-platform audience of over 5.6 million Australians in an average 4 week period in the six months to June.


News Corp’s Daily Telegraph is in third place with...

August 24, 2020

The Media Precinct works extensively in the not-for-profit sector as a media agency with high levels of expertise and experience in this industry vertical.  When the team at Purpose  reached out for help to gain media support for one of their clients, Micah Australia, we were happy to step up to the plate.

The #EndCOVIDforAll Campaign works predominantly with the Australian Council for International Development, Campaign for Australian Aid and Global Health Alli...

August 14, 2020

Google's analysis of movement data in Australia's Capital City CBDs shows movement levels are well below those seen earlier in the year in all six State capitals. 

Movement in Perth's and Adelaide's CBD is closest to the pre-COVID-19 levels. Movement in late July has returned to an average of 71% of the levels earlier in the year during January and February. Brisbane is ranked third with movement levels in the CBD at 61% of the pre-COVID-19 levels just ahead of the H...

April 24, 2020

We're remembering all returned servicemen and women, both past and present, with a simple gesture this year during countdown.

You will find the Media Precinct team at the end of our respective driveways with a candle at 5:55am. Hopefully someone in our neighbourhood will play the last post. 

We hope you will join us too.

April 9, 2020

Despite record breaking television ratings, newspaper and digital readership and listening audiences, thanks to the impact COVID-19 has had there has been another round of mass changes made to the Australian media industry landscape.  Here's a break down of the week that was as we head into the Easter Break. 

COVID-19 affected changes to TV Broadcasts:

  • WIN TV, Sky News, Endemol Shine Australia and Foxtel announce major job losses as the TV sector fa...

April 2, 2020

No doubt you are starting to get into working-from-home (or not ... navigating business meetings from the bedroom, dogs, cats, husbands, wives or flatmates and children, and the overloaded NBN is a new test on our stress levels). 

Like yours, our industry partners are bombarding us every day with deals or offers as businesses try to survive COVID-19. 

We thought you might be more interested in some of the behind the scenes activities going on in the Australi...

December 1, 2019

Australians are increasingly looking to support local charities this Christmas, according to new research released today by the Media Precinct.

While Australians continue to support international aid organisations, The Media Precinct found around 65% prefer to support local Australian based charitable organisations.

The Media Precinct Managing Director Glenda Wynyard says local communities are looking to throw their support behind emergency responses to key issue...

May 16, 2019

If you’re anything like me you couldn’t have missed the blanket television advertising during the election campaign despite my viewership patterns moving to more non-commercial options. 

Political lobbying in the form of advertising has created a never ending loop of claims and counter claims. I pity the voter trying to make sense of it all.

There’s ads for the 'Bill We Can’t Afford', there's advertising framing the (still relatively new) PM Scott Morrison as a 'good...

January 4, 2019

When I first started in advertising, we were able to purchase television advertising in not only 15” increments but also in 5” and 10” increments. I have long been a fan of these shorter advertising durations because of the effective frequency that they can generate because I firmly believe that frequency is essential for advertising to be effective. 

Most of my clients will also tell you that I have most likely informed them at least once that it is better to tell 2...

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